Beaty Booklet
Beaty booklet is a promotional print piece for the Beaty Biodiversity Museum. The main goal was to design a direct mail campaign targeting residents of the Greater Vancouver, with the purpose of informing, educating, and inspiring them about the museum and a specific exhibit.
Challenges
Direct mail piece
The mail piece design should capture recipient's attention and ensure the content is engaging and relevant. Additionally, postal regulations and sizes must be considered for the final design.
Layout & Spacing
Effectively make use of limited space while maintaining readability and visual appeal. Ensure that the content is organized in a cohesive and engaging manner.
Typography
The selected typography should ensure readability in limited space, clear hierarchy for key information, maintain brand consistency, legibility, and address printing constraints.
My approach
8 Panel Foldy ZineThis format offers a compact size for easy distribution, engaging design with ample space for content, and an interactive experience for readers through folding and unfolding.
Grid SystemEffectively make use of limited space while maintaining readability and visual appeal. Ensure that the content is organized in a cohesive and engaging manner.
Typeface pairingThe selected typography should ensure readability in limited space, clear hierarchy for key information, maintain brand consistency, legibility, and address printing constraints.
Earth's wondrous treasure
The result
A beautifully designed mail piece that is not only engaging and interactive for readers but also effectively conveys the essence of the Beauty Museum through the application of their logo and bright colors.
What did I learn?
Takeaways
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